Seems like only yesterday I was at the Google HQ, embarrassing myself with an appalling presentation. That was one of the (geeky) highlights of my Summer 2009, and so I couldn’t help but look forward to the 2010 event. This year saw a different format: a hack-week, spread across the country centres operating Monday to Friday in Brighton, London, Manchester and … Norwich.
The biggest challenge of the week was by far coming up with ideas. We spent the majority of the day in the sunny NixonMcinnes office racking our brains for ideas. Having thought about it recently, I think the secret to our success was not staring at the endless list of incomplete/hacky data, but actually asking ourselves what the government was doing wrong. Let’s face it – they’re not perfect (yet). Naturally, SocialLibrary (or Books.gov.uk as it was originally called) sprung to mind. We wanted to suggest a central and consistent way for end-users to use their libraries. The current system is fragmented, with a different library card everywhere you go, and frankly appalling online facilities. From this stemmed the concept of SocialLibrary – a solution to the dwindling (and ageing) userbase of the 20th Century library system. We’ve made libraries pretty, social and engaging.
To improve use of local libraries, particularly amongst young people, we want to bring book availability, recommendations and personal borrowing behaviour into people’s social networks.
- socialising the library experience and personal borrowing data.
- integration with social networks
- providing reading recommendations based on online conversations.
- reducing paper waste by digitalising notifications and warnings.
- centralising the library system so anyone can borrow anything from anywhere (and therefore the data) - ’ok so this is a big ask.’
Quickly followed TubeSmart. Everyone, at some point in time, has been irritated with the excessive demand on select tube stations – anyone that’s been past Oxford Circus in rush hour will understand where I’m coming from. In addition, time is at a premium in London more than anywhere else – every minute lost waiting around for a train (or worse, waiting to get off of one) is a minute’s money. Our solution is to show people hotspots, and how to avoid them.
We know that TfL collect data quantising traffic at stations – in particular the number of people entering and leaving a station at any one point (through ticket barriers). Naturally, TfL won’t share – we spent the first day (Tuesday) generating ‘looks-roughly-like-it-could-be-real’ proof-of-concept data. We then plotted all of the Z1-3 points on a Tube map in a database (data we can happily share if you’re interested) and plotted them over a tube map thanks to a rather complicated mix of SVG, CSS and JavaScript. We used this to adjust the size of stations relative to the number of people using it at the time. The data will be collected at two-minute intervals, and after a few days, can be used to predict how future events will impact tube usage, along with standard on/off peaks.
This data can be used for a multitude of purposes – predicting events, looking at trends, structuring work/shift-schedules, checking up on employees (you were thinking it), improving Route-Planners and ultimately (when given to the population of London) begin to ease the problem itself.
On Friday, we all left to meet up in London, at the gorgeous Engine HQ, near Oxford Circus. It turned out to be quite an effort; smiling and nodding politely at the ‘You should’ve used TubeSmart!’ jokes. They were bad, and even by geek standards.
Anyway, it was a delight and an honour to be awarded Best in Show, and runner up. Just goes to show…
NixonMcinnes and our Mentors
Now, to celebrate the otherwise unsung heroes of the week. NixonMcinnes is a fantastic group kind enough to host the Brighton post of Young Rewired State 2010. Their mostly open-plan office is spread over the first floor of Lee’s House, a modern building no more than 50 metres from the heart of Brighton, arguably the UK’s most vibrant city. We were given a row of desks, some distractingly ergonomic chairs and a wall-sized whiteboard. I already miss their family-like attitude towards eachother, and democratic approach to the office stereo – just tweet at it, and your song will be queued (and thus no bias). I won’t comment on their collective (what I’ll loosely describe as) music ‘taste’ – a vibrant mix of dubstep / hiphop / tomjones.
Max, a consultant from NixonMcinnes, was a fantastic team leader; he lent us his expertise throughout – invaluable while managing time or presenting our ideas. I can say (without any doubt) that we couldn’t have won without him. Thanks, Max!
In addition, we were visited throughout the week by many invaluable mentors, all of which deserve credit:
TfHell (2009; Google) | SocialLibrary (2010; NixonMcinnes) | TubeSmart (2010; NixonMcinnes)
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